Staying connected to combat loneliness in times of a pandemic

Loneliness is no new issue nowadays. The more we become connected and spend time on social media the more it seems generations become lonelier – which not uncommonly can develop into depression. And with social distancing in place all over the world, a lot of people are afraid that the case may get even worse, as humans are being cut off of their normal social surroundings. But a new study states out that 41 pct. of Europeans actually feel less lonely, or the same way, than before the Covid-19 pandemic. Some experts believe loneliness to be the greater pandemic for humans which may stay long after the corona crisis is over.

One helpful tool in fighting loneliness is technology such as video conferencing tools. In fact, technology made 85 pct. feel less lonely.

Stay Connected

Facing social distancing restrictions people started using connectivity tools which they usually used for work, such as Zoom, in their everyday life in order to stay in touch with their family, and even reconnect with long lost friends. Some people started organizing trivia nights and even dance parties via video conferencing tools. This also gave the opportunity for less outgoing people to take part in social gatherings, which they would not be a part of in their regular life. Resulting in about 60 pct. considering tech as a reason for feeling less lonely during the corona crisis.

Creativity as an Escape

But people are not just copying real social contact with Zoom events. While a lot of people spend more time at home and experience boredom which we are no longer used to in times of mobile devices, they also start reigniting their creativity. Social media app TikTok is now one of the most downloaded apps on the app store. Though most of its users are between 14 and 24, now older generations also join in on the fun of easily creating mini videos and sharing them with the world.


In order to channel and challenge people’s creativity, we started TWELVE: an Instagram challenge calling out to creatives all over the world to share with us their experience with the Covid-19 crisis in one minute videos. It gives an amazing sneak peek at how people are coping with the situation, how the lockdown changed their lives and the way they connect with their family and friends.