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Your phone, your watch, your home – as long as it has a smart in front of its name it has your data. With every click you make, every location you track and every question you ask Siri or Google, your information is being harvested. The collection of users' personal information improves consumer experiences and delivered services, yet also poses additional online threats and risks. The past decade has demonstrated several cases proving that sometimes it is not only a risk, but a certain danger. With that in mind, what kind of privacy hazards could come our way in the 2020s?
Data Control
As we see it now, governments will continue to excerpt stricter control over user data and tighten security. This may be blamed on intensifying terrorism and instability in the world and worryingly wide access to users' personal information from businesses.
Data at Risk
While the rationale behind the above is clear, enhanced access to user data naturally implies many risks, such as unauthorized access and consequently compromising privacy or even leaking information.
The biggest challenge posed to regulating parties will always be: constantly adapting regulations at the same speed new technologies are being developed. We currently don't see a huge trend in companies changing their behavior in dealing with user data. The only improvement is that users are being asked to give their consent over how the data is used, and it is now mandatory in many countries. We don't see any strong trend in adding real life security for protecting sensitive user data. Moreover, there's already a growing gap between regulation and real life practice. With the latter being much faster – we have toothless regulations as result.
Advice here is simple – try to limit your data-sharing patterns online. Avoid exposing your data and sensitive information unless it is necessary.
Cyber Battle for Privacy
The trends outlined above will clearly drive privacy protection technologies. Tech-savvy users will know their way around such solutions, with more technologies arising to circumvent them – inevitably extending the arms race in this area.
At the same time, users will become more proactive when it comes to their privacy, and this will influence higher demand for password managers, VPN services, tokens for two-factor authentication (2FA) and special privacy solutions. However, protection mechanisms like 2FA tokens and password managers are just at the endpoint, while attacks and misuse are often happening at the backend. These tools are good and needed to protect the local environment but do not protect against attacks and abuse of the utilized systems like the cloud for example. VPNs are useful to protect against data collection in certain scenarios - like real IP-addresses or geolocation - but still do not protect against voluntarily shared data by users with services like Google and Facebook etc.
Advice here is keep an eye on new ways to protect your privacy and use only trusted solutions. Invest your time in exploring the issue because security of your privacy is not just a new luxury – it is as essential as brushing your teeth every day.Data Currency
Amusing online tests and other applications that gamify the processing of user data harvesting and collection will still be around as they bring engagement to owners and entertainment to users. However, while compromising their data – and this is why their enduring popularity should not stay unnoticed, nor underestimated.
Advice here is to, if possible, not take part in unnecessary applications of the kind and do not share your private information. Nothing comes for free, and if something does – it is mostly paid for with your discreetly collected data.
Fighting Public Manipulation
These attacks are happening for many years already – and there is no reason for them to stop. The upcoming decade will not only open yet another round in the political pendulum of global society due to a new US presidential election – new technology for fake visual and audio IDs already exist. These two factors will bring undesired attention and abuse from all sorts of parties. The good thing is that where there is action, there is also reaction – and we definitely can count on new methods to withstand the risks of public manipulation.
What does it have to do with privacy? If you're not vigilant, your data could be exploited in these manipulated visual and audio IDs. To protect yourself from this, do not expose yourself if you are not sure you are dealing with a proven and truly secure platform.
IoT vendors will start investing in security on a new scale
The last few years have been very turbulent for the cybersecurity industry. Hacks and specific malware, data breaches, geopolitical tensions and disinformation campaigns across the globe – you name it - have all caused challenges.
We think that this sort of activity will push vendors to a new level of collaboration for the sake of security. Amazon, Apple, Google, and the Zigbee Alliance have announced the creation of a new working group to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among IoT products, with security as a fundamental design tenet. Hopefully, others will follow their lead.
In that sense, the 2020s will be an interesting decade filled with both challenges and opportunities.
Want a career in cyber? Meet the women owning it
These are cybersecurity's trailblazing women to follow
This International Women's Day, we celebrate the makers, creators and doers working to close tech's gender gap. Sure, the industry has a long way to go, but these women's success shows we're making progress. Essential reading if you're looking at a career in the industry.
International Women’s Day – your inspiration for a career in cybersecurity
<p>Are you thinking about a career in cybersecurity but put off by the lack of women in the industry? There's good news: the tides are changing. What was a male-dominated industry is transforming – slowly but surely. We're celebrating the women who've made it. </p>The numbers behind tech’s shrinking gender gap
<p>Diversity benefits our teams, yet encouraging more women to join is a constant challenge in the tech industry. Now is the time for change. Kaspersky's <a href="https://media.kasperskydaily.com/wp-content/uploads/sites/92/2021/02/15054851/Kaspersky-Women-in-tech-Report_UPD_Regional-Stories.pdf" target="_blank" rel="noopener noreferrer">Women in Tech</a> report found 57 percent agree there are now more women in IT and tech roles than two years ago. Plus, one in two believe that remote working has improved gender equality. This might seem like slow progress, but it's a positive sign for championing women in cybersecurity. And these trailblazers are leading the way.</p>Theresa Payton: The first female to serve as White House Chief Information Officer (CIO)
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="5a498ac3c5f4d864bd5927b6d773d23d"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/8bpXxnUpGW0?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Theresa: </em><a href="https://twitter.com/TrackerPayton" target="_blank" rel="noopener noreferrer"><em>@TrackerPayton</em></a></p><em><br></em>How many people can say that? Formerly of the <a href="https://www.whitehouse.gov/" target="_blank" rel="noopener noreferrer">White House</a>, Theresa is CEO of <a href="https://www.fortalicesolutions.com/" target="_blank" rel="noopener noreferrer">Fortalice</a> – a cybersecurity firm specializing in protecting small-to-medium-sized businesses and a team member on the <a href="https://www.cbs.com/" target="_blank" rel="noopener noreferrer">CBS</a> reality TV show Hunted. Here's her view on what it's like being a woman working in cybersecurity.Katie Moussouris: The pink-haired, white-hat hacker
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="299f31dcc1c629bdf4a727d08970e580"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/NGFRhS9_BQM?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Katie: </em><a href="https://twitter.com/k8em0" target="_blank" rel="noopener noreferrer"><em>@k8em0</em></a></p><br>Katie's been programming computers since she was eight. Since then, she's helped <a href="https://www.microsoft.com/en-gb" target="_blank" rel="noopener noreferrer">Microsoft</a> develop its <a href="https://www.microsoft.com/en-us/msrc/bounty" target="_blank" rel="noopener noreferrer">Bug Bounty</a> program, developed <a href="https://www.hackerone.com/hack-the-pentagon" target="_blank" rel="noopener noreferrer">Hack the Pentagon</a> for the US <a href="https://www.defense.gov/" target="_blank" rel="noopener noreferrer">Department of Defence</a> and founded a cybersecurity agency, <a href="https://www.lutasecurity.com/" target="_blank" rel="noopener noreferrer">Luta Security</a>. So what's the secret behind her success?Eva Galperin: The Outrage Fairy defending digital privacy
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="907b08830d539ad1c4f74bba1ec50839"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/_xqEldPA_xA?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Eva: @</em><a href="https://twitter.com/evacide" target="_blank" rel="noopener noreferrer"><em>evacide</em><em><br><br></em></a></p>Eva set up the <a href="https://www.eff.org/" target="_blank" rel="noopener noreferrer">Electronic Frontier Foundation</a>, a collection of technologists and activists to defend free speech online and fight illegal surveillance. Now she's a leading voice in the fight against <a href="https://www.tomorrowunlocked.com/stalkerware-fuels-gender-based-violence" target="_self">stalkerware</a>. Meet Eva in Tomorrow Unlocked series Defenders of Digital.Dr. Magda Chelley: The award-winning cyber entrepreneur
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="343280698e541b06451b7fb5ca0cbd33"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/oBpRVBuT9ao?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Magda: </em><a href="https://twitter.com/m49D4ch3lly" target="_blank" rel="noopener noreferrer"><em>@m49D4ch3lly</em></a></p><br>Magda is a top international cybersecurity influencer. Global leader of the year at the <a href="https://www.information-age.com/women-awards-2017-winners-revealed-123464155/" target="_blank" rel="noopener noreferrer">Women in IT Awards 2017</a>, Founder of <a href="http://www.woman-in-cyber.com" target="_blank" rel="noopener noreferrer">Woman in Cyber</a> group, and works with numerous non-profit focus groups. If that wasn't enough, she leads her own company, <a href="https://responsible-cyber.com/" target="_blank" rel="noopener noreferrer">Responsible Cyber</a>. But what makes her tick?Shira Rubinoff: Not-your-average cybersecurity influencer
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="c28b663a64bded76681584e6ed13e15b"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/3PwiUyPtLEM?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Shira: @</em><a href="https://twitter.com/Shirastweet" target="_blank" rel="noopener noreferrer"><em>Shirastweet</em><br><br></a></p><p>Cybersecurity expert, influencer and font of cyber knowledge – Shira Rubinoff is President of <a href="https://www.securemysocial.com/" target="_blank" rel="noopener noreferrer">SecureMySocial</a>. Here she breaks down the importance of cybersecurity training.<br></p>Tyler Cohen Wood: 20 years’ fighting cyberthreats for the US government
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="8b4259c41610a3951464e720e74b9494"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/hZTfWlo25Xo?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Tyler: </em><a href="https://twitter.com/TylerCohenWood" target="_blank" rel="noopener noreferrer"><em>@TylerCohenWood</em></a></p><br>Tyler is a globally-recognized cyber-authority. She's spent time developing cybersecurity initiatives for the <a href="https://www.whitehouse.gov/" target="_blank" rel="noopener noreferrer">White House</a>, <a href="https://www.defense.gov/" target="_blank" rel="noopener noreferrer">Department of Defence</a> and the <a href="https://www.dia.mil/" target="_blank" rel="noopener noreferrer">Defense Intelligence Agency</a> (as their Cyber Deputy Chief.) Here she talks about the cyber-apocalypse.Jane Frankland: Cyber entrepreneur and best-selling author
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="c57adef455b4f1ceb79fcfaed84ce8a7"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/dYmdnhQQuEo?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Jane: </em><a href="https://twitter.com/JaneFrankland" target="_blank" rel="noopener noreferrer"><em>@JaneFrankland</em><br><br></a></p>Security entrepreneur and author of In Security: Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe – <a href="https://jane-frankland.com/" target="_blank" rel="noopener noreferrer">Jane Frankland</a> is empowering more women to become cybersecurity leaders in company boardrooms worldwide. Here she talks about Industry 4.0.Dr. Anne-Marie Imafidon MBE: Training girls for jobs in cyber
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="14119fdcc71ba30663baef14701c9d05"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/OWVU3rP24sI?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><em>Follow Anne-Marie: </em><a href="https://twitter.com/aimafidon" target="_blank" rel="noopener noreferrer"><em>@aimafidon</em></a></p><p><a href="https://twitter.com/aimafidon" target="_blank" rel="noopener noreferrer"><br></a>Tech speaker and author, Anne-Marie, CEO of training organization <a href="https://stemettes.org/" target="_blank" rel="noopener noreferrer">Stemettes</a>, is leading the wave by encouraging girls and young women to pursue cyber careers. Read <a href="https://www.kaspersky.com/blog/secure-futures-magazine/stemettes-stem-training/20855/" target="_blank" rel="noopener noreferrer">an interview with Anne-Marie</a> in Secure Futures by Kaspersky magazine.</p>- Discussing The Queen's Gambit, chess and security | Kaspersky ... ›
- Tomorrow Unlocked > Women in tech – start your career now ›
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