Would you rather:

Be caught naked OR go out without your smartphone?

Nowadays we are used to being connected 24/7. Saying you are addicted to your smartphone or the internet is not frowned upon, but you might regularly hear “Haha, yeah, me too!” as an answer to. 1-in-4 people would rather be caught naked than walk the earth without their connected devices, according to research from Kaspersky Lab. But how is it really? To understand how one feels naked in a public place, we sent Stu Jackson on a mission: find your cloths. The catch: Stu was butt naked and to top it off we also took his smartphone away from him. A year after his mission we sat down with Stu and spoke with him about his experience. And if you just watched Stu’s interview, you know being naked on the streets is no fun. But why do some of us prefer getting caught naked to going a day without their smartphone?

Exposed in the city youtu.be

People always take some time off for a cleansing digital detox, but it is usually at a time they do not need to be online: a vacation at the beach, a long weekend, visiting the parents…. But if your phone died on you, before the conductor got to take a look at your e-ticket, you still get a fine – or at least have to pay a handling fee. It happening before you passing the gate at the airport, means you need to check-in again. It is even worse when you are stranded in a city, you are not familiar with and do not speak the native language. Let’s be honest, how many people of you do carry a city map? I don’t. “I’ve got Google maps, duh!” But even offline cards will not help you out when your phone is not charged. Speaking from experience.

And not just on the go. Many of us use our connected devices for about every aspect of our professional and private life: shopping online, paying on the go, tracking one’s habits, staying organized, fitness plans, or even learning a new language. They are not just convenient little helpers but are actually part of managing our life, and when we don’t have them, we are missing the information which we need. A reason why we back up our data on clouds, ignoring potential security threats. So, yes, not having my smartphone on me, does make me feel like being naked. Still, I would not want to actually be caught naked.