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Your phone, your watch, your home – as long as it has a smart in front of its name it has your data. With every click you make, every location you track and every question you ask Siri or Google, your information is being harvested. The collection of users' personal information improves consumer experiences and delivered services, yet also poses additional online threats and risks. The past decade has demonstrated several cases proving that sometimes it is not only a risk, but a certain danger. With that in mind, what kind of privacy hazards could come our way in the 2020s?
Data Control
<p>As we see it now, governments will continue to excerpt stricter control over user data and tighten security. This may be blamed on intensifying terrorism and instability in the world and worryingly wide access to users' personal information from businesses.</p>Data at Risk
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjg5NjM3MC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNjczMjY5M30.jANEEHZp_kUzcjL34J25bb8AYzWPChHuO2ZUP4QoU5E/img.jpg?width=980" id="9a228" class="rm-shortcode" data-rm-shortcode-id="9609f722eccff6a1438bdf9c38cfe217" data-rm-shortcode-name="rebelmouse-image" />Crowd walking over binary code<p>While the rationale behind the above is clear, enhanced access to user data naturally implies many risks, such as unauthorized access and consequently compromising privacy or even leaking information.</p><p>The biggest challenge posed to regulating parties will always be: constantly adapting regulations at the same speed new technologies are being developed. We currently don't see a huge trend in companies changing their behavior in dealing with user data. The only improvement is that users are being asked to give their consent over how the data is used, and it is now mandatory in many countries. We don't see any strong trend in adding real life security for protecting sensitive user data. Moreover, there's already a growing gap between regulation and real life practice. With the latter being much faster – we have toothless regulations as result.</p><p>Advice here is simple – try to limit your data-sharing patterns online. Avoid exposing your data and sensitive information unless it is necessary.</p>Cyber Battle for Privacy
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjg5NjE4Mi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NzkzMjk0Nn0.72_xq7lB375EIAVr8yVWQbcg3ov2vXVw4Q87VtaGV2Y/img.jpg?width=980" id="b27a5" class="rm-shortcode" data-rm-shortcode-id="103e62fd4443ddf4ba4d50121ff33d30" data-rm-shortcode-name="rebelmouse-image" /><p>The trends outlined above will clearly drive privacy protection technologies. Tech-savvy users will know their way around such solutions, with more technologies arising to circumvent them – inevitably extending the arms race in this area.</p><p>At the same time, users will become more proactive when it comes to their privacy, and this will influence higher demand for password managers, VPN services, tokens for two-factor authentication (2FA) and special privacy solutions. However, protection mechanisms like 2FA tokens and password managers are just at the endpoint, while attacks and misuse are often happening at the backend. These tools are good and needed to protect the local environment but do not protect against attacks and abuse of the utilized systems like the cloud for example. VPNs are useful to protect against data collection in certain scenarios - like real IP-addresses or geolocation - but still do not protect against voluntarily shared data by users with services like Google and Facebook etc.</p> Advice here is keep an eye on new ways to protect your privacy and use only trusted solutions. Invest your time in exploring the issue because security of your privacy is not just a new luxury – it is as essential as brushing your teeth every day.Data Currency
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjg5NjE4OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMDk5Mjc1NX0.Ac3Ka_iOyfex0Q3Cpkb3PkpfJp9UAdf4qqKjU8LAjyU/img.jpg?width=980" id="6976b" class="rm-shortcode" data-rm-shortcode-id="f5b710f82dcb1e7addadaa7fc58012e2" data-rm-shortcode-name="rebelmouse-image" /><p>Amusing online tests and other applications that gamify the processing of user data harvesting and collection will still be around as they bring engagement to owners and entertainment to users. However, while compromising their data – and this is why their enduring popularity should not stay unnoticed, nor underestimated.</p><p>Advice here is to, if possible, not take part in unnecessary applications of the kind and do not share your private information. Nothing comes for free, and if something does – it is mostly paid for with your discreetly collected data.</p>Fighting Public Manipulation
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjg5NjE5OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMDMzNDM2MX0.GKQ2KGicWOvZxzj2oD2QpwMfhEy4xJtfFsCbCljg3RY/img.jpg?width=980" id="178bb" class="rm-shortcode" data-rm-shortcode-id="4856e2dae5cbcb60483bfa1b11dbec2e" data-rm-shortcode-name="rebelmouse-image" /><p>These attacks are happening for many years already – and there is no reason for them to stop. The upcoming decade will not only open yet another round in the political pendulum of global society due to a new US presidential election – new technology for fake visual and audio IDs already exist. These two factors will bring undesired attention and abuse from all sorts of parties. The good thing is that where there is action, there is also reaction – and we definitely can count on new methods to withstand the risks of public manipulation.</p><p>What does it have to do with privacy? If you're not vigilant, your data could be exploited in these manipulated visual and audio IDs. To protect yourself from this, do not expose yourself if you are not sure you are dealing with a proven and truly secure platform.</p>IoT vendors will start investing in security on a new scale
<p>The last few years have been very turbulent for the cybersecurity industry. Hacks and <a href="https://securelist.com/iot-a-malware-story/94451/" target="_blank">specific malware</a>, <a href="https://www.cnbc.com/2019/07/30/five-of-the-biggest-data-breaches-ever.html" target="_blank">data breaches</a>, geopolitical tensions and disinformation campaigns across the globe – you name it - have all caused challenges. </p><p>We think that this sort of activity will push vendors to a new level of collaboration for the sake of security. Amazon, Apple, Google, and the Zigbee Alliance have <a href="https://www.apple.com/newsroom/2019/12/amazon-apple-google-and-the-zigbee-alliance-to-develop-connectivity-standard/" target="_blank">announced</a> the creation of a new working group to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among IoT products, with security as a fundamental design tenet. Hopefully, others will follow their lead.</p><p>In that sense, the 2020s will be an interesting decade filled with both challenges and opportunities.</p>
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data control
data at risk
data currency
public manipulation
iot security
trust issues data privacy
decade of data
smart devices gather data
private data google
private data smartphone
private data smart home
private data smartwatch
location data gathered
farming data
government data control
data privacy
We all have that one friend who comes up with new business ideas at every gathering. Some may sound like gold, but most of them are silly. To give you, as well as Dan Demeter and Marco Preuss, new Inspiration for your next billion-dollar startup, we present you our top three Kickstarter projects.
GEORGE®
<iframe width="640" height="360" src="https://www.kickstarter.com/projects/george-armature/george-stopmotion-armature-carbonfiber-titanium-new-edition/widget/video.html" frameborder="0" scrolling="no"> </iframe><p>Stop-motion movies are a lot of fun and require a lot of work. To create the ideal puppet the skeleton must be stable and lightweight. Designer Stefano Angelini and mechanical engineer Stefano Totti put their heads together to revolutionize the genre and created <a href="https://www.kickstarter.com/projects/george-armature/george-stopmotion-armature-carbonfiber-titanium-new-edition?ref=section-design-tech-view-more-staff_picks_newest-p1" target="_blank">GEORGE®</a>: A stop-motion puppet skeleton made from carbon fiber, titanium and stainless steel.</p>Ode Brew Grinder
<iframe width="640" height="360" src="https://www.kickstarter.com/projects/fellow/ode-brew-grinder-cafe-performance-for-your-countertop/widget/video.html" frameborder="0" scrolling="no"> </iframe><p> Just think of all the ideas that would not have been brainstormed if it were not for coffee. Fellow, a product design company, presents its <a href="https://www.kickstarter.com/projects/fellow/ode-brew-grinder-cafe-performance-for-your-countertop?ref=section-design-tech-featured-project" target="_blank">Ode Brew Grinder</a> as their missing link, and it surely was missing from our life: 64mm professional-grade flat burrs, 31 grind settings, Single Dose Loading for maximum bean freshness… "It's not a conspiracy. It's just good coffee."</p>Platyball Elite & Ergo
<iframe width="640" height="360" src="https://www.kickstarter.com/projects/platyball/platyball-elite-and-ergo/widget/video.html" frameborder="0" scrolling="no"> </iframe><p> Professional photographers go the extra mile when it comes to taking the perfect shot. With the next level tripod heads <a href="https://www.kickstarter.com/projects/platyball/platyball-elite-and-ergo?ref=section-design-tech-view-more-staff_picks_newest-p2" target="_blank">Platyball Elite & Ergo</a>. Platyball <a href="https://www.tomorrowunlocked.com/imagine-beyond-human-augmentation" target="_blank">imagined beyond</a> the camera tripod heads and created a natural extension to a photographer's hand – "for pro photographers and people who want to be pros!"</p>Everything Great Starts With An Idea
<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjU5NzA1NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5ODk4NjM1MX0.FLIfS0cpyuxHRJcGEhVd6z3wBVC-6YKw9WK-UqORTbc/img.jpg?width=980" id="24bbd" class="rm-shortcode" data-rm-shortcode-id="9e721dd0ac1ad4e682353d236380fa93" data-rm-shortcode-name="rebelmouse-image" /><p> Let your ideas create the future, no matter how silly they may sound. Because who knows what the future will really bring and what we will be actually needing? Maybe one day, we will want to take an Uber TV with Marco and Dan and discuss the security of our mobile devices. Sounds like educational fun to me!</p>
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