This year's Super Bowl was like a showroom for future tech
It's that time of the year again where commercials get super creative – brands like Cadillac, Logitech and more gave their view on tech in 2021.
No. 1: “No Way Norway” – General Motors ‘crush the losers’ over electric vehicles
No. 2: “Alexa’s Body” – Amazon serves us seductive technology
No. 3: “Join the First All-Civilian Space Mission” – Inspiration4 with an intergalactic prize
No. 4: “Wow, this actually worked” – Reddit hijacks Super Bowl ads
No. 5: “ScissorHandsFree” – The all-electric Cadillac at knife’s edge
No. 6: “Defy Logic” – Logitech wants to change our thinking
No. 7: “We are all investors” – Robinhood celebrates democracy in finance
This billboard answers your questions about what's coming next
In a remote New Zealand landscape, you'll find a billboard with impressive tech: Powered by a neural network, it answers your questions about the future.
A glimpse into the future
The future is unknown, and full of questions: How will technology change us? How can we make our future more secure? Kaspersky has launched Safer Tomorrow with a feature that might help answer humankind's greatest questions. With answers powered by a neural network, selected questions will be livestreamed on the billboard from the east coast of New Zealand. The easterly site was chosen as it's one of the places on Earth that experiences the new day first.
Get answers about tomorrow's big questions and watch the billboard live from one of the world's most forwarded time zones on Safer Tomorrow.
These students are hacking satellites - and the US Air Force approves
Hackers hijacked a US Air Force satellite with just $300 worth of TV equipment to show just how easy it is.
There are security problems in space - and they can spell disaster
Every time you use your phone, GPS or a connected device you're dialling up a satellite. And yet many orbiting satellites are protected by cybersecurity tech from the 1990s. This leaves the systems and sensitive data vulnerable to hacking, with dangerous consequences.
In partnership with Freethink, season 3 of Coded explores the latest trends in hacking. In episode 4 we meet a young scholar who hacked a satellite with $300 of TV equipment. And we visit one of the teams from 2020's Hack-a-Sat competition who are helping the government to identify and close security gaps in the thousands of satellites orbiting the earth.
Watch this unlikely thought experiment and find out if energy generation technologies might be the solution to global warming.
Do you have what it takes to lead a tech start-up?
Feeling like you're back to the same-old, job? It's frustrating when your ideas at work go unrecognized, for reasons outside of your control. What if you were making all the decisions? Do you have what it takes to lead your own tech start-up?
Here are six qualities that make a successful tech entrepreneur, coming from those who've broken the mold of what it means to be one.
1. You embrace diversity and don't let your gender hold you back
Christina Morillo - Pexels.com
The tech industry benefits from diversity. But there are still perceived barriers for women, like lack of role models, stereotypes and inflexible working hours. The good news? Change is underway. A new Kaspersky study shows over half of women working in tech feel women are represented in leadership roles, and 7 in 10 feel confident and respected at work.
There's some way to go to having gender-balanced tech teams: only 1 in 10 work in female-majority teams, while 1 in 2 work in male-majority teams. Let's be the change we want to see – don't place limits on what you want to achieve in your career.
2. Uncertainty doesn't faze you
Starting a tech business is riddled with uncertainty. You need to be able to make a plan when the goalposts, and the ground beneath your feet, are moving. And you'll need to be able to adapt to change fast. You'll never have all the answers, but you'll still be able to see ways to move forward. Did you know that Tesla and SpaceX, both flagship companies of Elon Musk, came close to failing? The first electric car created by Tesla, the Roadster, had big production problems and SpaceX had many launch failures before its final effort was a success.
3. You're willing to develop, improve and even throw out your ideas
Tech entrepreneurs don't decide their 'baby' is the right solution and doggedly cling to it. Stories like that of Elizabeth Holmes – inventor of the blood-test biochip that never existed – show just how destructive hanging onto a dud idea can be.
Great tech entrepreneurs want to solve the problem more than they want to be right about how it's best solved. They're more interested in being useful than in being popular.
4. You can be persuasive, but you're more substance than style
When you run a start-up, you need to win people over to your idea, time and again. From securing funding to motivating your team, you need to be tireless in inspiring people to give you their best. And you're not just selling your product, you're selling yourself.
Contrary to popular belief, leaders don't need star quality – experience and skills predict success better than charisma. But you do need to make people believe in what you can do.
The famous author and pilot Antoine de Saint-Exupéry once said: "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."
5. You're happy to do whatever needs doing
Early in the life of your start-up, you'll need to turn your hand to all kinds of tasks that won't feel like what you were born to do. If you're the kind of person who tends to think, 'that's not my job,' or you've developed advanced skills in avoiding tasks you don't like, tech entrepreneurship may not be for you.
Did you know that the search engine and company we know as Google today, has started as a PHD project? At the beginning, the world wide web wasn't that big. As a matter of fact Larry Page, one of the founders of google collected the links on the web by hand. He didn't know exactly what to do with it but it seemed to be a good idea, because no one had ever collected the links before. This seems inconceivable today!
6. You can cope with imperfection, and you're willing to put your ideas to the test
Free Creative Stuff - Pexels.com
Gone are the days when entrepreneurs jealously guarded their ideas up until the moment of a giant, glitzy launch. Perfect is the enemy of good. And in tech, it's usually much easier to get a prototype or beta version out to gauge the response than it is with other kinds of products.
As anyone who's done user research will tell you, the biggest shortcomings of products often aren't what the team thinks they are. Testing with real people isn't a luxury; it saves time and money.
Leading your own start-up almost always means working long hours and testing your skills to their limit. Few succeed, but if you have these six qualities, you have a great chance of being among those who do.
Look into the future of pleasure, lust and connection
Until now, scientists and developers have pushed to discover whether artificial intelligence can love humans, and vice versa. Welcome to the age of robot relationships.
AI loves me; AI loves me not
In Steven Spielberg's 2001 blockbuster science fiction film A.I. Artificial Intelligence, a highly advanced robot boy pursues a loving foster human who abandoned him. At the time it seemed far fetched. Today, it looks more like reality.
Imagine Beyond: Build me Somebody to Love looks at how AI is changing the way we look at love, lust and human connection. Could you marry a robot? Will a hunk of metal look after you in your dying days? Let's see how human machines could become.
Eat turmeric, exercise regularly, sleep well – a few of many tips to increase your lifespan. But if they work, they will probably only give you a handful of extra years. If you want to drastically prolong your time on earth, here's what you might do instead.