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Green technologies are often seen as solutions to save our environment. But have you ever heard of their rebound effects?
Imagine an entire country enacts a law that requires the use of a more energy-efficient LED lightbulbs. Sounds good right? But what if I told you that in every country this law has been passed energy consumption went up?
The reason why could be a bit of a mystery, but it's exactly why using green technology to solve problems can be incredibly difficult. It all boils down to two main reasons: The first is that a lot of what we consider to be the sustainable option, is only sustainable if a product is used in a certain way. The second is that people's behavioral changes that come from introducing new technology are hard to predict. That's what we call "rebound effects". But what does that mean?