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Kinetic energy is not something we talk about a lot, but it is one of the most exciting technologies coming to market and potential solution to the world's over-reliance on legacy sources of energy such as fossil fuel. So why is it so important? Simply put, kinetic energy is all around us and if harnessed correctly, it could become one of the most important sources of clean energy we have at our disposal and an important weapon in helping fight climate change.

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Create Tomorrow

How green is green technology?

Green technologies are often seen as solutions to save our environment. But have you ever heard of their rebound effects?

Imagine an entire country enacts a law that requires the use of a more energy-efficient LED lightbulbs. Sounds good right? But what if I told you that in every country this law has been passed energy consumption went up?

The reason why could be a bit of a mystery, but it's exactly why using green technology to solve problems can be incredibly difficult. It all boils down to two main reasons: The first is that a lot of what we consider to be the sustainable option, is only sustainable if a product is used in a certain way. The second is that people's behavioral changes that come from introducing new technology are hard to predict. That's what we call "rebound effects". But what does that mean?

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