Latest stories of our network
Do we not all dread the moment when we show a friend a photo on our phone and they start swiping to see the next picture? And usually there is nothing alarming in our gallery – maybe a few hundred snapshots of us trying to (unsuccessfully) take a cute selfie with a pet. But on the other hand, all those pictures are backed up on a private cloud, such as iCloud or Google Cloud. Not just pictures: our search history, contacts, location data, social media activities or expenses are stored online, as well. The leaking of our data is not the biggest issue here, as we may secure it very easily with the right security software – the main problem which none of us seems to grasp is that we trust that this information will not be used against us.
Behavioral Data and Analytics
As most of you already know, every time we do anything online our data is being collected and analyzed in order to gain insights on our behavior. It is mainly used for ecommerce platforms, online gaming, apps, and IoT devices, to give users an ideal experience. In China retailer Alibaba uses the Zhima Credit system to create a social score where people can voluntarily choose being scored on their behavior. Citizens use it, as a huge number of them does not own a traditional credit history. A positive Zhyma score allows banks to score their credit risk. On the other hand, people with a positive score also have opportunities to get better deals in general. People use the Zhima Credit system because they are sure to earn high scores, and if they do not, they can still choose to conceal the information, right?
Are you trustworthy?
Once something is online it stays online, and it can and will be used against you. A recent international study by Kaspersky shows that out of 10.000 people, 30 pc already experienced issues because of social rating systems, like not getting a job or getting different prices for the same product online. I myself remember an issue my friend faced from an online retailer a few years back: There was this online shop I recommended to my friend, as you could order a bunch of cloths to try them on and only have to pay after you know which pieces you want to keep. While I could just create an account and shop ahead, my friend was denied the final step for ordering, and had to allow them getting insights into his SCHUFA score (SCHUFA: The General Credit Protection Association in Germany) or paying upfront. So, my friend's online behavior gave the online retail company the impression, that he may not be trustworthy or able to pay them, and therefore denied him the service I thought was regular. Professor Chengyi Lin, Affiliate Professor at INSEAD: "If we have a holistic view on individual's life and integrate it in one score that score could have a huge impact on all of these aspects, from financials, how you get a mortgage, getting your next job, to how you interact with others through a social setting."
“This stays between us, okay?”
We all have this friend who we trust and share everything with, and are sure, even without saying, that the information shared is confidential. But we also have this one friend, that no matter how often you tell them "This stays between us, okay?" a few weeks later everyone knows, because they share it with their best friend, and they share it with their best friend, and so on. This is kind of what happens online. No matter how many buttons we click to deactivate being followed or how many script blockers we use, online platforms have a lot of data about you, and are very fine with sharing them for the right amount of money with other platforms to present you the perfect ad. But the perfect ad or a different price are not the most troubling part. In November 2019 Facebook reported that a number of 128.617 demands for user data by governments all over the world were made in the first half of 2019 – a record high! So, you could land on the no flight list just for posting the wrong meme or befriending the wrong people on Facebook without really knowing why.
Share with caution
Just like you would not share everything with everyone in real life, you need to be cautious of what you share online. "Take a second, think about your own data. What are you willing to exchange for the value of your data?", suggests Prof. Chengyi Lin. It is not just likes or comments, but also your pictures: "Right now in the US a lot of protests are being monitored through a facial recognition system that could indicate on how police and others treat the protestors," (Chengyi Lin). Social rating is not really something we can escape as easily as we may think, as it will play a much bigger part in our future, than now. All we can do is be aware of the possible consequences and think twice, if we really have to post this fun picture from last night's party or that meme about how much month is left at the end of the money.
- 4 ways to royally leak your company data ›
- Tomorrow Unlocked > How high is your digital life score? ›
Ultra-fast gaming and the sports of tomorrow, with Break the Record's Fredrik Lidholt
Completing a game more quickly than opponents is the goal of the esport of speedrunning. It could be Super Mario, Doom or any other game. This week we'll see which elite players can break the speed record playing Minecraft.
Speed is the name of the game
The Break the Record Live Series is a live-streamed event where elite gamers compete to be the fastest ever player. Next week, they'll try to break the Minecraft speed-playing record. The brains behind Break the Record, Fredrik Lidholt (aka Edenal) chats about the future of esports with Marco Preuss and Rainer Bock in the latest episode of Unlocked.
Find out more about next week's Minecraft event here!
Intro to cryptoart and non-fungible tokens (NFTS)
A non-fungible token (NFT) of digital kitten art sold for 170,000 US dollars. These tokens could change how we buy, sell and own digital media. What are they, and could they build a new creative economy? To start, check out the video above from CNBC!
Is this the art of true ownership in the digital age?
Most of us can make a GIF, take a picture or record a clip, but what if you could sell those and other digital media for hundreds of thousands of dollars? With the rise of non-fungible tokens (NFTs), pictures, short clips of comedians, GIFs and every other form of digital art is now being tokenized and sold just like a physical painting.
What is an NFT?
Non-fungible tokens (NFTs) are a digital certificate of ownership of a piece of digital information that can be bought and sold. It works the same way as cryptocurrency: Secure transactions made between two parties recorded permanently through blockchain. The difference is, with bitcoin – a popular cryptocurrency using blockchain – you can trade one coin for the other and it has the same value, but NFTs are one-of-a-kind. Each NFT is unique and can have a different value.
You can make NFTs of almost anything digital, but the big news is they're starting to be used to buy and sell digital art, known as cryptoart.
Why NFTs can benefit digital artists and art buyers
Uniqueness has always been central to the art market. Digital art is hard to sell, and for buyers, hard to 'own' because of the potential for an infinite number of copies. NFTs could solve that problem.
For creators, NFTs are super trendy and therefore add to your enigmatic status, and they have a handy sell-on feature. If you sell a GIF using NFTs, you get a percentage every time the NFT is sold to a new buyer. Imagine Van Gogh selling a painting, then getting a slice of every resale, forever.
And if you're a buyer, you have a concrete claim of owning a piece of digital art. And speaking of buying, you might want to see this.
A world gone mad for NFTs
The best way to understand the NFT market explosion is to see some pieces that have fetched crazy sums. Brace yourself.
This Nyan Cat GIF sold for almost $600,000 US dollars.
Grimes - The NFT goldrush continues
This 50-second video by Grimes sold for almost $390,000.
Watch the video here.
Beeple - Authenticated by blockchain
This video by Beeple sold for $6.6 million.
Watch the video here.
Crypto financial and environmental impacts
Many financial experts have warned that this could be an investment bubble that, if it bursts, could mean big losses.And while NFTs are making the digital art world fairer, they come with a warning. The sale of a crypto art piece can use the same amount of energy in one transaction as an art studio uses in two years.
How artists can benefit
If you're an aspiring or established artist or content creator, no promises, but this could be big for you. First, prepare your work ready, whether it's a GIF, picture or video. Then, when you're happy with it, start on NIfty Gateway. On Nifty Gateway, you can apply to create a project for them to sell.