We use cookies to make your experience of our websites better. By using and further navigating this website you accept this. Detailed information about the use of cookies on this website is available by clicking on more information. If you reject, you will be taken back to the site you came from.
OUR ORIGINAL SERIES
Latest stories of our network
Nobody knows what tomorrow will bring. And yet, we all want tomorrow to come.
In technology, we see two opposing views of the future: a bleak vision of tomorrow, with Artificial Intelligence taking over, privacy lost and we all turning into robots who cannot take our eyes off the constant drumbeat of news and images and messages targeting us.
And there is the other side: a vision of a future in which technology brings wealth to people so far left behind, where it brings freedom to regions that are in need. Technology that improves our health and wealth and education. Technology for a better world.
Tomorrow unlocked tells stories that try to moderate between these two worlds. We showcase the innovators that pioneer technology for a better world. We look at the heroes of today, who help avoid the worst, willingly or unwillingly, who help to uphold hope and who go beyond to protect freedom online.
And we discuss digital lifestyles of today and tomorrow. Will we be able to maintain mobility while preserving the planet? Will technology bring us closer to each other? Will we be able to experience the world in ways never imagined, because technology opens new perspectives?
Tomorrow Unlocked is an online medium for technology culture, created and maintained by Kaspersky. Bring on the future.
We are based at Bahnhofstr 100, 8001 Zurich, Switzerland and are best to reach by email: tomorrowunlocked(at)kaspersky.com.
SpaceX's Transporter-1-Mission makes history
Watch the Falcon 9 rocket send a record-breaking 143 satellites and spacecraft into space.
Latest Stories
6 signs you'll make it as a tech entrepreneur
Do you have what it takes to lead a tech start-up?
Feeling like you're back to the same-old, job? It's frustrating when your ideas at work go unrecognized, for reasons outside of your control. What if you were making all the decisions? Do you have what it takes to lead your own tech start-up?
Here are six qualities that make a successful tech entrepreneur, coming from those who've broken the mold of what it means to be one.
​1. You embrace diversity and don't let your gender hold you back
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTUxMzkwOS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0ODk1ODE5N30.jg7Bkw8n0XuzrplK4QKbrLdWA6vmZqrw0pMACBIsbYc/img.jpg?width=980" id="15281" class="rm-shortcode" data-rm-shortcode-id="a49b04421925ef22c9fa90b54541eebb" data-rm-shortcode-name="rebelmouse-image" data-width="3875" data-height="2580" />Christina Morillo - Pexels.com
<p>The tech industry benefits from diversity. But there are still perceived barriers for women, like lack of role models, stereotypes and inflexible working hours. The good news? Change is underway. A new <a href="https://kas.pr/wit2021" target="_blank">Kaspersky study</a> shows over half of women working in tech feel women are represented in leadership roles, and 7 in 10 feel confident and respected at work. </p><p>There's some way to go to having gender-balanced tech teams: only 1 in 10 work in female-majority teams, while 1 in 2 work in male-majority teams. Let's be the change we want to see – don't place limits on what you want to achieve in your career. </p>2. Uncertainty doesn't faze you
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="e279b9b5cf175f28af1deb8f11f2d528"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/OSE6Ja_vup8?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>Starting a tech business is riddled with uncertainty. You need to be able to make a plan when the goalposts, and the ground beneath your feet, are moving. And you'll need to be able to adapt to change fast. You'll never have all the answers, but you'll still be able to see ways to move forward. Did you know that Tesla and SpaceX, both flagship companies of Elon Musk, came close to failing? The first electric car created by <a href="https://www.roadandtrack.com/new-cars/news/a29378/elon-musk-admits-to-shareholders-that-the-tesla-roadster-was-a-disaster/" target="_blank">Tesla, the Roadster, had big production problems</a> and <a href="https://timeline.com/spacex-musk-rocket-failures-c22975218fbe" target="_blank">SpaceX had many launch failures</a> before its final effort was a success.</p>3. You're willing to develop, improve and even throw out your ideas
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="44880f393043d8c33c5dd6a095874418"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/6s2nzg2wxUw?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>Tech entrepreneurs don't decide their 'baby' is the right solution and doggedly cling to it. Stories like that of <a href="https://en.wikipedia.org/wiki/Elizabeth_Holmes" target="_blank">Elizabeth Holmes – inventor of the blood-test biochip that never existed</a> – show just how destructive hanging onto a dud idea can be.</p><p>Great tech entrepreneurs want to solve the problem more than they want to be right about how it's best solved. They're more interested in being useful than in being popular.</p>4. You can be persuasive, but you're more substance than style
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="3406bbc59ae87c317b61874c3d06ec90"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/ofz3iwX_x-o?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>When you run a start-up, you need to win people over to your idea, time and again. From securing funding to motivating your team, you need to be tireless in inspiring people to give you their best. And you're not just selling your product, you're selling yourself.</p><p>Contrary to popular belief, leaders don't need star quality – <a href="https://www.gsb.stanford.edu/insights/lindred-greer-great-leaders-understand-fundamentals" target="_blank">experience and skills predict success better than charisma</a>. But you do need to make people believe in what you can do. </p><p>The famous author and pilot Antoine de Saint-Exupéry once said: "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."</p>5. You're happy to do whatever needs doing
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="34991cff9a653726279b601b5342c050"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/dN2JIp6u4r0?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>Early in the life of your start-up, you'll need to turn your hand to all kinds of tasks that won't feel like what you were born to do. If you're the kind of person who tends to think, 'that's not my job,' or you've developed advanced skills in avoiding tasks you don't like, tech entrepreneurship may not be for you.</p><p>Did you know that the search engine and company we know as Google today, <a href="https://www.cnbc.com/2018/09/04/8-surprising-facts-you-might-not-know-about-googles-early-days.html" target="_blank">has started as a PHD project</a>? At the beginning, the world wide web wasn't that big. As a matter of fact Larry Page, one of the founders of google collected the links on the web by hand. He didn't know exactly what to do with it but it seemed to be a good idea, because no one had ever collected the links before. This seems inconceivable today!</p>6. You can cope with imperfection, and you're willing to put your ideas to the test
<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQxODY2NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxODEzNDg4N30.a6hft0WkTI5jrPrYxRpJcoojp8HMd2n2nCq_oxKSZIU/img.jpg?width=980" id="8a97d" class="rm-shortcode" data-rm-shortcode-id="ac67d2d45957c27d9971c6709b1505c5" data-rm-shortcode-name="rebelmouse-image" data-width="1280" data-height="959" />Free Creative Stuff - Pexels.com
<p>Gone are the days when entrepreneurs jealously guarded their ideas up until the moment of a giant, glitzy launch. <a href="https://en.wikipedia.org/wiki/Perfect_is_the_enemy_of_good" target="_blank">Perfect is the enemy of good</a>. And in tech, it's usually much easier to get a prototype or beta version out to gauge the response than it is with other kinds of products.</p><p>As anyone who's done <a href="https://www.interaction-design.org/literature/article/user-research-what-it-is-and-why-you-should-do-it" target="_blank">user research</a> will tell you, the biggest shortcomings of products often aren't what the team thinks they are. Testing with real people isn't a luxury; it saves time and money.</p><p>Leading your own start-up almost always means working long hours and testing your skills to their limit. <a href="https://www.forbes.com/sites/neilpatel/2015/01/16/90-of-startups-will-fail-heres-what-you-need-to-know-about-the-10/#7f685a416679" target="_blank">Few succeed</a>, but if you have these six qualities, you have a great chance of being among those who do.</p>